Taking the helm.

A Law of Journalese requires that an appointment of a new boss must be noted as “taking the helm” even if he or she doesn’t know a helm from a keel. Well, Jim Hackett, the new CEO of Ford, according to CNN, “has a track record that includes self-driving cars, office furniture — and hiring a college football coach.” Nothing there about seamanship, but the headline of an AP story, in the Boston Herald, May 26, 2017, was, “Ford shuffles management team as new CEO takes helm.” Ford stockholders undoubtedly hope that a furniture, football, self-driving car specialist will know what to do at the auto company’s steering wheel. Or helm.

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Contact: BobSkole@aol.com

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