An obscure law of journalese requires headline writers to come up with groaners whenever possible. Thus, any headline about fishing must contain the verb hook, any business story about a bakery must have dough in the head, Victoria Secret quarterly reports are revealed, and whenever an old saloon goes out of business it’s ” The last call for…”
What brings this on was this beaut of a groaner in The Boston Globe, Apr. 1, 2018: “L.L. Bean boots up for Seaport store.”
File under: At least they didn’t use Beantown.