Classic rule of headlines.

Journalese of the Day: Classic rule: If a headline can be screwed up, it will be. Here’s a beaut, from newsletter.Esquire.com, Oct. 24, 2019.

“Timex Just Debuted a Stylish New Watch That Won’t Last Long”

The watch is a Timex Navi XL Automatic. It’s a diver’s special. Esquire says it’s so hot, it will be scooped up pretty quickly. Story doesn’t say how long the watch will last under water.